What is Churn?
The rate at which customers or revenue are lost over a period.
Definition
Churn can be measured as customer churn (accounts lost) or revenue churn (MRR lost). It includes voluntary cancellations and involuntary losses from failed payments.
Example
Starting a month with 200 customers and losing 6 is a 3% monthly customer churn.
Related terms
Run your billing on autopilot
Products, quotes, recurring invoices, GST and payments in one place, with an AI teammate for the busywork.
Get started free